A key priority was developing a flexible logo system—something that could incorporate her full site name while still feeling clean and balanced, and include her name for brand recognition tied to her Instagram presence. We also created a bold, versatile icon that could stand alone across marketing materials or be subtly integrated into the logo without overwhelming the longer brand name. The final design captures her playful personality through retro-inspired details paired with a modern edge. This project was an absolute joy to bring to life, and I can't wait to see how the brand continues to grow.
Overview
© All design elements displayed are original works protected by copyright law. They may not be copied, reproduced, or supplied to outside parties as source material. Unauthorized use, reproduction, or derivative work will be considered copyright infringement and may result in legal action. If our work inspires you, please contact us to collaborate on creating something original for your brand.
coral
fireberry
The color palette for Lifestyle of a Foodie combines vibrant energy with nostalgic warmth. Each color was chosen to reflect the brand’s values of confidence, creativity, and approachability. Fireberry and Light Peach serve as primary tones, while complementary accents such as Plum and Olive add depth. Designed with accessibility in mind, the palette works across digital and print to create a consistent and accessible branding system.
Color Palette
charcoal
peach
olive
ivory
plum
light peach
Chahinez Tabet Aoul
I was hesitant to do a redesign for a long time because I wasn’t confident in my brand and struggled with the idea of making so many decisions. Melissa made the process easy, stress-free, and honestly enjoyable. She patiently explained everything, gave me the space to process each step, and was always willing to rework things until they felt right. The project management system took all the overwhelm out of the process, and the final branding and website turned out even better than I imagined. I finally feel confident in my brand, and I’m so glad I chose to work with her.
" I finally feel confident in my brand, and I’m so glad I chose to work with her."
LifestyleOfAFoodie.com
Elements like retro starbursts and whimsical icons reflect the approachable yet elevated tone of Lifestyle of a Foodie. The LOAF brand pattern is a repeating design element that adds charm and cohesiveness to a wide range of brand materials. It draws from the retro-modern aesthetic of the brand, offering a textured backdrop that elevates the visual experience. Whether featured subtly on the website or used more prominently in marketing templates, the pattern helps create a distinctive and unified brand presence.
Templates & Marketing
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